leyton
/ corporate rebranding / new visual system development
pitch phase

Leyton is not a traditional consulting company. Leyton will mean: people first, passion & warmth energy, fun & dynamism, cros-contamination, co-creation, Building trust, 1to1 relations with clients & partners, reliability, know how, expertise.

 

The main objectives of this Corporate Rebranding were: New Logo & Identity to convey the new brand purpose, positioning and values, New Visual System to develop the New Visual System & Design Language, Brand Architecture & expertise portfolio to create consistency and coherency within the sub-brand/divisions while emphasizing their specific USP. 

But above all the client asks us a new corporate identity in whitch Leyton must be perceived as 1 COMPANY, 1 GROUP with ad hoc expertise and capabilities a new DNA; a new Logo, a new visual system able to inspire Leyton’s employees all around the world brand engagement (internal & external) commitment, sense of belonging empathy and emotional bonds.